Newland Directions

Independent Director, Advisory Board Member & Trustee


Advisory Practice Based in Hawkes Bay

John Newland is the principal and founding director of Newland Directions Ltd. an advisory practice, based in Hawkes Bay, with a focus on business strategy, change management, corporate culture and productivity.

Newland Directions was established in 2006, and throughout this period, John has been engaged at executive and board levels across a number of organisations in the corporate and public sectors.

Sound commercial knowledge

Within the business John has led a variety of consulting projects. The scope of his involvement in such projects has built a sound commercial knowledge and experience base. Examples of these assignments include reviewing and redesigning management structures to match future needs, the design and implementation of change management initiatives and working with business owners on growth strategies and processes.

Clear focused strategies for business growth

Prior to 2006, John spent 18 years as Chief Executive of Farmlands, a Rural Retail Co-operative, operating from a range of locations throughout the North Island. John attributes his success in growing that business to clear strategies, a strong customer service focus, strong partnerships with stakeholders such as suppliers, a positive internal culture and teamwork.

John’s experience and success over these years positions him well to serve in either a consulting capacity or as a Board Director.